Netflix: the battle for market share

The history of Netflix began relatively unspectacularly: as an online video store, founded in 1997 and specialised in shipping DVDs and Blu-rays. In 2007, the company switched to online streaming, which subscribers could initially only use in the USA. In 2010, Netflix began its international expansion, and since 2014, German consumers have also been able to subscribe to the service. The concept proved to be extraordinarily successful: in March 2019, Netflix had almost 150 million subscribers worldwide. But how does Netflix manage to maintain its high growth rate and keep its customers?

Customer-oriented offer

Netflix presents thousands of movies and series with a high appeal to subscribers. Sophisticated in-house productions have played a major role at Netflix from the beginning and receive many accolades from critics and audiences. These include, for example, the following series:

    House of Cards
    Orange is the new Black
    Dark
    Stranger Things

In addition, the streaming service constantly buys film and series licences and proves to have a sure hand for hot trends.

How does Netflix deal with flops?

One of Netflix's many strengths is its immediate reaction to flops: they are immediately removed from the offer. But many blockbusters and sought-after series are also only available to subscribers for a limited time to fuel demand. For Netflix, it is primarily less relevant how individual films or series perform - they earn their money through subscriptions. However, to ensure that these remain at a high level in the long term, it is essential to keep an eye on the quality of the content.

Intelligent cooperations

Cooperation with renowned film producers and studios is a decisive factor in Netflix's success. The group selects the world's leading film producers with whom it makes exciting flicks that are right in line with audience tastes. For example, it was recently announced that Netflix is shooting the feature film "Betonrausch" together with the German UFA and producer Sebastian Werninger. The recently released film "6 Underground" with director Michael Bay and Ryan Reynolds in the leading role also shows: the newly released Netflix content often has cinema quality. That is why its share prices in exness mt4 download are booming.

The fact that the streaming service has secured the rights to more than 8,000 feature films in the meantime also illustrates how much value the service places on European films in its portfolio. In this way, Netflix is making a small contribution to international understanding: Customers are very interested in films from abroad about topics currently under discussion there.

Outstanding speed

Netflix customers have an almost insatiable desire for new, exclusive films and series that address current issues and are made in a modern way. The company meets this desire by continuously completing current productions within record time. As a rule, less than a year passes between the film idea and the broadcast.